What is a split infinitive? Split infinitives might sound like a technical grammar term, but they’re actually a natural part of modern English. A split infinitive happens when a word—often an adverb—comes between to and the base form of a verb. For example, to boldly go is a split infinitive because boldly interrupts the infinitive phrase to go. What Is an Infinitive? An infinitive is the…
Trademarking a logo is an essential step for businesses and entrepreneurs seeking protection of their brand identity. In today’s competitive marketplace, a logo is no longer just a visual symbol; it carries the core, values, and uniqueness of your brand. Without proper legal protection, your logo , your brand can be vulnerable to misuse, infringement,…
The semicolon—often misunderstood and sometimes avoided—is a punctuation mark that can add clarity, sophistication, and balance to your writing. Knowing when to use semicolon can elevate your sentences, making them flow seamlessly while connecting closely related ideas. But why does this tiny punctuation mark cause so much confusion? For many, semicolons seem intimidating or unnecessary, but the…
Mascot logos are significant branding logos that combine beauty with emotion. A character-based representation of a brand, mascot logos is defined as those logos that make use of anthropomorphic animals, human figures, or fictional characters to represent a company’s values. Historically, mascot logo has been at the center of advertising since the early 20th century…
Color schemes are used to determine the visual communication with audiences through the design. Color schemes make websites look great and have a great appeal for any graphic artwork or interior design. Mastering the use of color combinations can help one transform design projects into wonderful ones. It is the correct use of color schemes…
In today’s digital world, personal branding is more important than ever. If you are an entrepreneur, a creator, or a professional, creating a unique personal brand is a way to be ahead of the game in terms of competition. For that, we will be studying all the main strategies of great personal branding, give you…
Vectorization is an important way in creating scalable, high-quality images. If you’ve ever needed to resize an image for a logo, banner, or website without losing clarity, you’ve encountered the need for vectorization. The quality or sharpness and clarity never degrade in a vector; it remains intact regardless of the size. This article takes a…
What is a run on sentence? Have you ever encountered a sentence that just wouldn’t quit—words flowing endlessly without a pause, leaving you breathless and confused? That’s the hallmark of a run-on sentence, a common writing slip-up that can turn even the best ideas into a chaotic jumble. In this guide, we’ll unravel run-on sentences,…
The Adidas logo is one of the few most familiar logo in sporting and fashion. Over years, it has changed to reflect more growth and values for their brand while staying true to their original identity. From the simple three stripes to the trefoil or other designs, each version itself tells a story about where…
Brand guidelines are necessary in order not to lose consistency and integration of the brand identity. Brand guidelines define what visual and verbal presentation there should be for a brand to make it represented in the marketplace using many media platforms. From logos and colors to tone of voice and imagery, great brand guidelines examples…