Brand Marketing Strategy: What It Is And How To Do It Right
Discover what a brand marketing strategy is, why it matters, and how to create one that makes your business stand out from the competition.
Deep Dive Into Niche Branding Strategies for Gen Zs
When it comes to marketing to Gen Z, a one-size-fits-all approach simply doesn’t work. This generation is diverse, hyper-individualistic, and values authenticity above all else. Traditional branding methods often fall flat because Gen Z sees through inauthenticity and generic messaging. Instead, successful brands are laser-focused on niche branding strategies—tailoring their approach to specific subcultures, interests,…
The Connection Between Behavioral Marketing and Psychology
What is behavioral marketing? You head into a store intending to buy just a few specific items. Maybe it’s just some bread and milk. But as you navigate the aisles, you find yourself adding other things to your cart. A new flavor of chips. A bottle of wine for the weekend. Even some discounted chocolates…
Brand Recognition 101: Build A Brand Everyone Remembers
Learn how to build strong brand recognition with proven strategies, real-world examples, and expert tips to stand out in a crowded market!
Brand Mascots That Shaped Advertising: 27 Iconic Inspirations.
Brand mascots are very effective marketing tools for creating a brand’s identity and an emotional bond with the target audience. They can be an animated character, animal, or human figure that symbolizes the personality and values of a brand. Mascots make advertisements more engaging, memorable, and relatable. From the classic corporate mascots to the modern…
What Is a Brochure? A Complete Guide to Brochure Types
Businesses in today’s competitive market need appealing ways to express their message clearly. A brochure is a multi-purpose marketing material aimed at presenting information about products, services, or brands in an attractive and appealing visual format. Whether for promotional purposes, for information, or for branding, brochures help businesses connect with potential customers. This guide explores…
The Anatomy of Iconic Brands: Building Timeless Connections
An iconic brand stands the test of time, changing continuously while staying authentic. It relates on deep emotional connections with the audience. Such brands stand out not only for their product but what they speak for in terms of values and stories. A long-lasting impact in the competitive marketplace is far beyond an attractive logo…
Five Steps to a Killer Social Media Branding Campaign This Year
Effective social media branding leads to more engagement, increased follower numbers, and more income for your business. But how do you get it right? Well, you can take a methodical, five-step approach to social media branding that ensures you cover all bases. There are also several ways that you can use Arvin’s latest AI tools…
What is Brand Marketing: The Ultimate Guide
If you want your company to be successful, effective brand marketing is integral. Whether you’re launching a tech start-up or growing a family enterprise, you need to be able to market your brand successfully. There are many ways to market a company, but brand marketing is unique in that it focuses on your brand first…