How to Decide What Your Logo Should Be For Your Brand
Are you conflicted with how to decide what your logo should be?
Big deal, right? It’s the actual face of your business after all.
People see it first, and they remember it. Or not. In fact, keep in mind that a good logo isn’t just about looking good. It tells a story. But, how do you make a logo that’s actually awesome and conveys what your business is all about?
We’re going to give you some tips to figure out what your logo should look like. Additionally, we’ll even show you how to decide what your logo should be and give people a sneak peek into your business.
Your logo is important for your brand’s success. Here’s Why.
If you’re actually thinking about building your brand, your logo is the first thing people see and remember. But, why is your logo so important? And how do you decide what your logo should be?
Well, think of it this way: there are no second chances for a first impression. Either your logo is catchy, or it will fade away in the client’s memory.
Here are some reasons why a solid logo truly matters.
First impressions count
Your logo is usually the first thing people notice about your business. For that reason, when it’s well-designed, it really grabs attention and shows off your professionalism.
That makes people want to know more.
On another note, if your logo is boring or just looks bad, it can give off the vibe that your brand is low-quality or uncreative. By that, it can really turn down potential clients. It really is a relevant choice in that sense, with deciding what your logo should be being that essential.
Reflecting your brand values
Your logo should really reflect what your brand stands for and its mission. For example, if you’re going for a modern, classy vibe or a fun, lively feel, your logo should align with those ideas.
Plus, it’s quite important to think about your target audience when designing it. Honestly, the right design can hit people right in their feelings, creating a deeper connection that goes beyond just making a sale. Therefore, when deciding what your logo should be, “emotion” is something important to consider as well.
Differentiation in a competitive market
You should keep in mind that in a very crowded marketplace like today’s, standing out is key. After all, a unique logo can set your brand apart from the competition.
As an extra, when everyone’s trying to get attention, having an eye-catching logo helps your company knock it out of the park!
Types of logos and how to decide a logo:
Okay, imagine you’re trying to pick all the elements for your company’s brand but you’re feeling stuck. No problem!
Here are some ideas of logos to keep in mind when it comes to choosing the right one. Let’s get into a quick look at the most common logo types!
Wordmark logos
These logos are basically just your company’s name in a unique font. For example, take Amazon or Coca-Cola. Their logos are just their name, but thanks to the font, they stand out and are easy to remember.
So, if your name is catchy and you want it to stick in everyone’s head, a wordmark could totally be what you are looking for to spice things up.
Lettermark logos
But let’s say you don’t want to use your whole company name.
With this one, you’re just using the initials, like HP or even LG. This is perfect if your company name is a bit of a mouthful because it keeps things simple and professional.
Iconic logos
Now, moving on to iconic logos. For example, this type is all about using a symbol or image to represent your brand. Think about Apple’s logo—no words needed! It’s a super powerful way to capture your brand’s vibe in a simple image.
Combination logos
Well, another option is to consider is the combination logo, which is exactly what it sounds like—it combines text and an icon.
For instance, big names like Adidas and Burger King do this. You get the best of both worlds here: a visual element to grab attention and the company name to seal the deal.
Emblem logos
Lastly, there’s the emblem logo. What this type do is putting the text inside a symbol or shape, giving it a bit of that classic, old-school touch. For example, think Harley-Davidson or Starbucks. This style can really give your brand a sense of heritage or authenticity.
How to choose the perfect logo for your business?
When you look for your business’ logo or you try to create one, you might need some help to figure out what you need. And this is not as hard as it seems! Just keep these ideas in mind.
First, you need to think about what your business is all about, your beliefs and goals.
By the time you have a clear vision, you can start choosing the graphics, the colors and more. Those details will help your audience really get who you are as a brand.
Start with your audience
Figure out who you want to reach. Who the logo is for??
That’s the crucial part.
In order to do this, just think about your public and what they are into. Try to understand their preferences and what they expect from your brand. By making your logo fit your ideal customers, you’ll create a stronger connection and boost their loyalty while deciding what your logo should be.
Define your niche and offerings
Next, what makes your business special?
Okay, take a second to think about what you offer and why it’s different from your competition. This will help you create a unique logo and position your brand effectively. Remember, if you don’t know what makes you different, how can anyone else?
Set clear objectives
Then, decide what you want your logo to achieve. Do you want a modern look, a classic feel, or something innovative?
Having clear goals will help you make design choices that match your brand values. So, think about the feelings and messages you want your logo to show. After all, a logo represents your brand!
Seek professional guidance
If you’re feeling unsure, that’s totally normal! In that case, getting advice from design pros can help a lot. What they can do is giving you fresh ideas and insights you might not have thought of during the process of deciding how your logo should be.
Trust your instincts
Finally, even if feedback is helpful, trust your gut when it comes to your logo design. And that’s because, this logo is going to represent all your business, so it should reflect your vision.
Can you really design a logo with AI?
Today, artificial intelligence is making a splash in areas like graphic design. A big question for businesses is whether AI can create a logo that really fits their brand (or not).
First, AI can speed up the process and give you lots of drafts quickly. However, while it can make some cool designs, you still need to see if they match your brand’s style.
Overall, checking out AI for logo design could bring some exciting opportunities for your business.
The rise of AI in design
AI tools have really leveled up and now offer a bunch of cool features that make designing quite simple, helping you to decide what your logo should be.
For instance, they can whip up visuals and suggest color palettes, which helps you create logos super quickly and easily. Plus, a lot of platforms let you plug in details like your business name, industry, and preferred styles. This way, you get a bunch of logo options that fit yours just right.
In addition, these tools save you time and money, so you can focus on other important areas of your business. Overall, using AI for logo design can really make the process simpler. And way, way more fun!
Advantages of using AI for logo design
One of the coolest things about AI for logo design is how fast it is. In just a few minutes, you can snag a bunch of design ideas without needing any fancy skills.
And to be honest, this is a great opportunity for startups and small businesses that don’t have a ton of time or money. As an extra, AI tools let you play around with the designs to tweak it up until it’s right for you.
Limitations of AI in design
But there are a few things to keep in mind, when deciding what your logo should be.
While AI can come up with some decent designs, it might not really get your brand like a human designer can. So, AI might have a hard time nailing the true spirit of your brand, especially since it can’t have those real talks about your vision like a good designer can.
4 best AI logo generation tools you should try when deciding your logo:
Now that we have artificial intelligence, designing a logo is a walk in the park. It doesn’t really matter the size of your business or your specific needs, here are some top options to consider for leveraging AI when deciding what your logo should be in your logo design process.
1. Arvin AI
Are you looking to create a stunning logo without any design expertise? Look no further than Arvin AI! The best thing is that this innovative platform allows you to generate unique logos in a matter of seconds and decide how your logo should be.
To do it, just enter your brand name, choose your preferred style, and add any relevant keywords.
Features:
- Instant logo generation: You can get unique logo designs tailored to your specifications in seconds.
- No design experience needed: A great feature is that its user-friendly interface makes it easy for anyone to create professional-quality logos.
- Copyright-free options: Enjoy complete peace of mind with logos that are free from copyright restrictions.
- Variety of design choices: Explore multiple stunning combinations, allowing you to select the perfect fit for your brand with just one click.
- Comprehensive design toolkit: In addition to logo creation, Arvin offers a suite of tools for image enhancement but also AI background removal to make things easier.
Price:
For just $9.99 per month—which breaks down to around $0.33 per day—you can access all of Arvin’s powerful features. Plus, new users can try out the service for just $0.99 for the first three days, which allows them to see if it’s suitable for them.
2. Looka
If by any chance you’re looking for an easy-to-use AI logo maker that lets you try before you buy, Looka is a fantastic option for brands still on the fence on what your logo should be.
What this platform does incredible is that it takes you through a detailed questionnaire to customize your logo. But it also adds tips on color selection to ensure your design aligns with your brand’s identity.
Features:
- Custom logo generation: Your logo is tailored based on your answers, ensuring a design that reflects your vision.
- Multiple formats: Logos are available in different formats, perfect for use across social media and print.
- Color guidance: You can also receive expert advice on color choices to convey the right message for your brand.
- User-friendly design: With its intuitive interface, it can be accessible for users of all experience levels.
- Branding kits: The good thing is that Looka provides comprehensive branding kits that include essential marketing materials for consistent branding.
Price:
While Looka is free to explore, a purchase is necessary to download your logo packs. Prices start at $20 for a single logo pack. For those needing more, a flat fee of $65 offers access to multiple logo packs, making it a smart choice for small businesses.
3. Canva
Canva might not have a full-blown AI logo maker, but it’s still a top pick for anyone wanting awesome logo templates and a bunch of design tools. With Canva, you can whip up a pro logo using its huge library of templates and cool features. It makes designing fairly easy.
Features:
- Tons of templates: Pick from a bunch of professionally designed logo templates to get started.
- AI-powered help: With tools like the ‘Magic Write’, you can brainstorm ideas and tweak text like slogans or taglines.
- Customize to your heart’s content: You have the options to change the colors, fonts, and also layouts to match your brand.
- User-friendly: You’d be surprised but this is one of the easiest design tools to use and that’s a big plus.
Price:
For those on a tight budget, don’t sweat! Because Canva is actually affordable with subscriptions starting at $15 a month or $120 a year.
4. Logobean
Logobean is a fast and efficient logo generator that allows you to create logos for your business in under 10 seconds—no sign-up required! This makes it a fantastic option for those looking to explore multiple design ideas quickly and effortlessly, for those struggling to decide what your logo should be.
Features:
- Instant logo generation: Create multiple logos in mere seconds, making it a fun way to brainstorm ideas for your brand.
- Merchandise preview: With this platform you get to see how your logo will appear on various merchandise and stationery.
- User-friendly interface: Even if the functionality is top-notch, the website’s design could be more appealing.
- Customisation options: Although initial designs are generated quickly, you can also tweak colors, fonts, and styles to match your brand’s identity.
Price:
Logobean is free to use for generating logos, but to access logo packages and high-resolution downloads, you’ll need to select one of their paid options. This pricing model provides value for those seeking professional-grade logos for their businesses, ranging from $29 to $49.
Are you ready to design your logo with AI? Try Arvin!
In reality, trying to make a unique logo for your brand feels like a very difficult task… because sometimes you don’t even know where to start when deciding how your logo should be.
But don’t worry. AI has you covered and will help you effecctively decide an impactful logo!
With the right tools, it’s rather simple to answer the question: “how to decide what your logo should be?” For instance, an AI-powered solution can really help you out. You just throw in your brand name and style preferences, and voilà—you’ll get logo options in no time.
If you’re on the hunt for a standout logo, Arvin AI could be just what you need. This handy Chrome extension isn’t just about logo design; it also helps with text and image generation, plus a whole lot of other business stuff.
Are you just starting out or looking to give your brand a fresh coat of paint? Arvin’s got your back. So, why not check out what Arvin can do and see how it can fit into your creative game plan and help you decide THE logo?
FAQ
Are AI-generated logos unique?
While AI can create unique logos, similar designs might be generated for different users. Customizing your chosen logo can help ensure it stands out.
Do I need design experience to use AI logo generators?
No design experience is needed! The thing is that AI logo generators are very user-friendly, and guide you through all the process.
What if I don’t like any of the AI-generated logos?
Well, no problem! Keep in mind that if the generated logos don’t meet your expectations, you can usually change your inputs or try different preferences to get better results.
