A logo is more than just an image, it’s often a customer’s first impression of a brand. A well-designed logo is essential for brand recognition, helping businesses stand out and establish their identity. But how much does a logo cost? Understanding the average logo design cost is crucial for small business owners, as it provides a general price range that businesses can expect when hiring designers.
Logo design costs can vary widely in 2025 for several different reasons. These include who you hire to design it, how complex the design is, and what extra services you may need. In this guide, we’ll explain factors that influence logo pricing and help you find the right option for your business.
How Much Does a Logo Design Cost?
The average logo design cost can range from $0 to $2,500 or more, depending on the method you choose. Logo prices can vary significantly based on the level of customization and design complexity, with simple template designs being more affordable than custom, intricate logos. DIY and online logo makers offer budget-friendly solutions, typically costing between $0 and $100. Hiring a freelance designer ranges from $100 to $1,000. For a fully customized logo, the design agency charges anywhere from $1,000 to $2,500 or higher.
Each option varies in quality, customization, and time investment. To help you decide which fits your needs, here’s a breakdown of different logo design services, comparing their costs, quality, best use cases, and revision policies.
| Logo Design Option | Cost | Quality | Best For | Time Investment | Revisions |
|---|---|---|---|---|---|
| DIY | $0 | Low | Hobbyists, personal projects | High | Unlimited (self-made) |
| Online Logo Maker | $10 – $100 | Varies | Startups, small businesses | Low | Limited (template-based) |
| Freelance Designer | $100 – $1,000 | Medium – High | Businesses wanting custom designs | Medium | Varies by designer |
| Design Agency | $1,000 – $2,500+ | High | Established brands, professional businesses | Low | Multiple, based on package |
1. DIY Logo with Design Software (Price Range: $0)
If you’re familiar with design tools like Photoshop, Illustrator, or free alternatives like GIMP, creating a logo yourself can be cost-effective. For DIY logos, logo design costs typically range from $0 to $100, depending on the tools and resources used. Using free design software or online platforms may keep expenses minimal while investing in premium tools or templates can increase costs within this range. When considering DIY options, logo prices can remain low, especially if you already have access to design software.
This approach offers complete creative control without financial investment, making it ideal for startups or individuals on tight budgets. However, DIY logos demand time and some design knowledge. If branding isn’t your strong suit, the result might not effectively represent your business or stand out in the market.
Pros:
- Completely free if you already have access to design tools.
- Full creative control over every logo design detail.
- Great for experimenting and learning the basics of branding.
Cons:
- Time-consuming and requires design skills.
- Easy to make common design mistakes without professional guidance.
- May lack the polish and impact of a professional logo design.
If you’re considering creating a logo yourself, several tools can assist you. Below are some popular options:
Photoshop
Adobe Photoshop is a powerful raster graphics editor widely used for image manipulation and design. It offers extensive features suitable for detailed logo creation. As of January 2025, the subscription starts at $21.99 per month with an annual commitment.
Illustrator
Adobe Illustrator specializes in vector graphics, making it ideal for scalable logo designs. It provides precision and a wide array of tools tailored for graphic design. The subscription begins at $22.99 per month with an annual plan.
GIMP
GIMP (GNU Image Manipulation Program) is a free, open-source raster graphics editor. It offers a range of features comparable to Photoshop, suitable for those on a tight budget. Available at no cost, it’s a viable option for basic to intermediate logo design needs.
Inkscape
Inkscape is a free, open-source vector graphics editor. It’s particularly useful for creating scalable graphics like logos. With a user-friendly interface and comprehensive tools, Inkscape is a cost-effective alternative to premium software.
Canva
Canva is an online design platform known for its ease of use and extensive template library. It offers both free and premium versions, with the Pro subscription priced at $12.99 per month. Canva is ideal for quick, template-based logo creation without the need for advanced design skills.
2. Online Logo Maker (Price Range: $0 – $100)
For a low budget, free logo makers and logo templates can be quite attractive. When choosing logo makers, logo cost generally falls between $10 and $100. These platforms often offer free basic designs, with fees applied for high-resolution files or advanced features. Logo templates and logo ideas are affordable and diverse design solutions available from various online platforms. Overall, logo prices for online logo makers are generally affordable, making them a popular choice for startups and small businesses.
You can design logos with no penny or at a very low cost with platforms like Canva, Wix, and Arvin. They’re easy to use and offer a large number of preformatted templates for you to change branding with your own name, colors, and logo fonts. They can be useful for small private projects or side hustles for which a logo isn’t the top priority, but they will come with some pretty critical limitations for businesses wanting to establish a long-term identity.
Pros:
- You can get a free logo at a low price.
- Making a logo is easy and ideal if you need it in a hurry.
- They are user-friendly interfaces to create logos without the designing skills.
Cons:
- The same logo templates are used by hundreds of other people, making your logo look less unique.
- Confuse customers with the same logo templates and affect brand recognition.
Choosing the right logo maker can significantly impact your brand’s identity. Below are some popular tools to consider:
Arvin AI Logo Maker
Arvin AI Logo Maker uses artificial intelligence to create custom logos quickly. It’s user-friendly and ideal for those without design experience. Pricing varies, with options ranging from free basic designs to premium packages up to $25.
Canva
Canva offers an intuitive platform with numerous logo templates for logo creation. It’s suitable for beginners and professionals alike. Canva provides both free and Pro plans, with the Pro subscription priced at $12.99 per month.
Wix Logo Maker
Wix Logo Maker combines AI technology with customization options to design logos. Users can create and edit logos for free; however, downloading high-resolution files requires a one-time payment starting at $49.
Looka
Looka utilizes AI to generate professional logos based on user preferences. It offers a Basic Logo Package at a one-time fee of $20, providing a single PNG file. The Premium Logo Package, priced at $65, includes multiple high-resolution file types and full ownership.
Shopify Logo Maker
Shopify Logo Maker is a free online logo maker offering a variety of templates tailored to different industries. Users can create and download high-resolution logos at no cost, making it an excellent choice for budget-conscious entrepreneurs.
3. Freelance Logo Designer (Price Range: $100 – $1,000)
If you want to have a more customized, professional, and unique logo, hiring an experienced logo designer is the best option. The average logo design cost of a freelance designer would range from $100 to $1,000 according to the experience and expertise of the designer. You can easily search for freelance designers on sites like Fiverr and Upwork. Logo prices for freelance designers vary widely, depending on their experience and the level of customization required.
Experienced designers will provide you with a higher level of service than what you get from free tools. They can create a semi-customized logo according to your specifications. Freelance designers will take your ideas and shape them into a professional logo, with industry-specific elements and style choices that suit your brand’s identity.
Pros:
- Freelance designers can customize your logo to your exact requirements
- A professional freelancer will produce a more refined, professional, and unique logo.
- Freelancers are less expensive than agencies.
Cons:
- Lack of understanding of your expectations.
- Limitation issues if you require other design services.
4. Professional Design Agency (Price Range: $1,000 – $2500+)
For businesses that require a very unique and high-quality logo, working with a professional design agency is the best option. Agencies offer bespoke logo design services fully tailored to your brand’s identity. When considering a logo design project, it’s important to factor in the number of revisions, concepts, and the overall logo design process, as these elements influence the cost and complexity. Logo prices for design agencies are higher due to the comprehensive branding services they provide.
Agencies typically offer a full branding package that contains a logo design, color palette, typography, and more brand assets to create a consistent visual identity. The logo design cost of working with a design agency will range from $1,000 to $2,500 or more, depending on the scope of the logo design project, the reputation of the agency, and the time of the design process.
Pros:
- Agencies specialize in creating bespoke logos that are unique to your business.
- A full branding package will be given, from which comes not just the logo but also rules on its proper use across all the materials.
- Years of logo creation experience and design knowledge are offered by the agencies, making sure your logo is both professional and effective.
Cons:
- The design process with agencies takes longer due to the details.
- If you’re a small business or startup, you might not need the level of customization.
What Factors Affect the Cost of Your Logo?
Designing a logo involves various factors that influence its cost. Understanding these factors will help you make informed decisions for your brand. Understanding these factors will help you navigate the landscape of logo prices and make informed decisions for your brand.
- Logo Design Process: The method you choose costs. Online logo generators are free or low cost, hiring a freelancer or a design agency is more expensive.
- Designer Expertise: Designer experience affects pricing. Freelancers $300-$800, experienced designers or small agencies $1,000-$5,000.
- Design Complexity: Complex designs take more time and resources. Simple logos are $300-$800, and more intricate designs are $800-$2,500.
- Number of Logo Revisions: Number of revisions included affects the overall price. More options and unlimited revisions cost more but worth it if you’re not sure where you want to go.
- Additional Brand Services: Services like brand strategy consultation, extended brand guidelines, social media kits, and business card designs add to the overall cost. Brand strategy consultation $500-$2,000, extended brand guidelines $1,000-$3,000.
By considering these—design process, designer expertise, design complexity, number of revisions, and additional services, you can navigate the pricing landscape and invest in a logo that’s right for your brand.
How to Design a Logo with an Online Logo Maker?
Designing a logo with an online logo maker is simple, even for beginners. Most platforms guide you through a step-by-step process, asking for your brand name, industry, and preferred style. Once you input this information, the tool generates a selection of logos based on your preferences. Also, there are various logo templates for you to choose from. From there, you can customize the logo design—adjusting fonts, colors, icons, and layout—to better match your brand identity.
These logo-generating tools are built to be intuitive, so you don’t need any design experience to get started. Next, let’s explore the logo design process using Arvin AI Logo Maker as an example.
Step 1: Go to the Logo Design Website
Begin by opening your web browser and proceed to the logo design page at Arvin Logo Maker. This online logo-making tool is easy and without the hefty price tag for traditional design agencies.
Step 2: Input Your Business Details
Enter your business name and category. This allows the AI to get a sense of your brand and create logos that represent your business.
Step 3: Select Your Industry
Choose your industry from the list provided. This narrows down the style of the logo and ensures the AI recommends designs relevant to your business sector.
Step 4: Choose your Logo Style
From the choices of the given styles, there must be one that really matches your brand. In case you are indecisive, you do not need to do it, just let the AI produce your logos according to a default style.
Step 5: Review Logo Ideas
The AI will provide you with several logo concepts based on your input. Take your time to review them and find the one that best represents your brand.
Step 6: Personalize Your Logo
Once you have a design you like, you can further personalize it by adjusting colors, fonts, icons, and layout to match your vision. You can make unlimited changes to your logo until you are completely satisfied, ensuring you get the perfect design without extra costs.
Step 7: Download Your Logo
Once you’re happy with your logo, download it in either PNG or SVG formats. These file types are versatile and suitable for use across your website, social media, and marketing materials.
Conclusion
A strong brand identity starts with a high-quality logo. That logo is the foundation of your brand’s visual language and the first thing your target audience will connect with. And that connection is what sets you apart from the competition.
The cost of a logo design can vary wildly, depending on the designer’s expertise, how complicated the design is, and the process you choose. You can get budget-friendly options with DIY methods or online logo designers. Working with an experienced freelancer or a reputable design agency will give you a customized, impactful design—but that comes at a higher price.
What your business really needs is a logo that fits its goals, budget, and values. A unique and memorable logo will deliver business values, establish recognition, and earn trust.
FAQs
How much does a logo design cost for a small business?
The cost to design a logo varies ranging from $0 to $2,500 depending on how complicated the design is. On the one hand, you can design one yourself for free. On the other hand, a professional logo design can cost anywhere from $100 to $2,500 or even more.
Is using a free logo maker worth it?
Free logo makers are easy to use but often have very limited customization. For an original, professional logo, you will want to go with a paid service like Arvin AI.
How do I ensure my logo stands out in my industry?
To stand out in your industry with your logo, focus on what makes your business different. And avoid the most common templates. Working with an experienced designer can really help you tailor a unique logo design that fits your brand’s personality.
Can I redesign my logo later without extra costs?
Yes! However, redesigning your logo down the line can be costly if you’ve already invested in a professional design. That’s why it’s worth putting some thought into your logo design upfront. Plan carefully, and you’ll minimize the need for future revisions.
