Under Armour logo: History and Strategies of Branding
Under Armour is a well-known and established performance apparel and accessories brand that specializes in the sportswear market. Established in 1996 by Kevin Plank, the brand has developed a strong identity built on innovation and quality. The Under Armour logo symbolizes strength, endurance and progress, a crucial part of the brand identity. In the several decades since, this…