32 Famous Orange Logos to Inspire You

Color plays a crucial role in branding, influencing emotions, perceptions, and consumer behavior. Among the many colors used in logos, orange stands out as a symbol of energy, creativity, warmth, and excitement. Companies that use orange logos in their branding—such as Nickelodeon, Home Depot, Dunkin’, and Harley-Davidson, aim to create a sense of approachability, enthusiasm, and boldness.

In this guide, we explore 32 iconic orange logos, their history, branding, and how orange enhances their identity.

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Orange Logos and Names

1. WNBA

The Women’s National Basketball Association (WNBA), established on April 24, 1996, was conceptualized as a professional counterpart to the NBA, providing a dedicated platform for showcasing the competitive talent and skill of female basketball players. Officially commencing its first season in 1997 with eight teams, the WNBA has since experienced significant growth. It has not only expanded its footprint in the sports industry but also established itself as a leading institution advocating for gender equity and inclusivity in professional athletics.

Key milestones in the WNBA’s trajectory include several historic achievements that have shaped its legacy. In 2002, Lisa Leslie became the first WNBA player to execute a dunk during a game, setting a benchmark for women’s basketball. Additionally, the 2020 WNBA season recorded unprecedented television viewership, driven in part by the league’s proactive stance on racial and gender equity. The same year, the WNBA’s Collective Bargaining Agreement established new standards for player compensation and benefits, introducing significant salary adjustments and maternity provisions.

WNBA Logo

The WNBA logo, an essential branding element, encapsulates the league’s identity through its minimalist yet impactful design. The logo features the silhouette of a female basketball player in mid-air, performing a one-handed shot or dunk. This silhouette is rendered in orange—a color associated with energy, enthusiasm, and determination—strategically chosen to evoke a sense of vitality and empowerment. The typography, consisting of bold, uppercase sans-serif lettering for the acronym “WNBA,” is designed for optimal readability while maintaining a contemporary aesthetic as one of the most iconic orange logos.

2. Whataburger

Whataburger was established in 1950 in Corpus Christi, Texas, by Harmon Dobson and Paul Burton, who envisioned creating a burger so unique and satisfying that it would inspire customers to exclaim, “What a burger!” The inaugural burger, which was a remarkable 5 inches wide and priced at just 25 cents, stood out for its generous size and flavor. What began as a single roadside stand has since transformed into a fast-food giant with over 800 locations across the southern United States. Deeply ingrained in Texas culture, Whataburger is renowned not only for its high-quality burgers but also for its all-day breakfast and a menu that emphasizes customization, ensuring it caters to diverse customer preferences.

Whataburger Logo

In addition to its culinary offerings, Whataburger’s identity is tied to its iconic A-frame buildings introduced in the 1960s, which became a symbol of the brand’s uniqueness and connection to Texas hospitality. The logo further reinforces this individuality, featuring a striking orange “W” crafted from parallel lines that curve outward before tapering inward to create a wing-like effect. This design is a tribute to Dobson’s passion for aviation, symbolizing speed, service, and the aspirational spirit of flight. Below the emblem, the brand name “WHAT-A-BURGER” appears in a custom sans-serif font with rounded edges, exuding warmth and approachability, as one of the most iconic orange logos.

3. VLC

VLC Media Player, an abbreviation for VideoLAN Client, is a versatile, open-source multimedia player and framework created by the VideoLAN project. Its origins trace back to 1996 at École Centrale Paris, where it began as a student project to develop a client-server-based streaming solution. Over time, VLC evolved into a comprehensive multimedia player capable of handling nearly any file format without requiring additional codecs. Distributed under the GNU General Public License (GPL), VLC stands out for its adaptability and cross-platform support, functioning seamlessly on Windows, macOS, Linux, Android, and iOS.

VLC Media Player is celebrated for its unmatched ability to handle virtually any media file format, including some of the most obscure ones. Its tagline, “Plays everything,” encapsulates its robust codec library and universal compatibility. This functionality, paired with its open-source nature, has made VLC one of the most downloaded software applications globally, surpassing 3 billion downloads as of 2022.

VLC Logo

The logo of VLC Media Player is instantly recognizable, featuring a bright orange traffic cone with alternating orange and white stripes.

Interestingly, the cone motif originated as an inside joke among the VideoLAN project team at École Centrale Paris, who humorously collected traffic cones from campus construction sites. Over time, the quirky choice of the traffic cone evolved into an iconic symbol for VLC.

4. Tory Burch

Tory Burch, the eponymous fashion brand established in 2004 by American designer and entrepreneur Tory Burch, has grown into a global symbol of accessible luxury. The brand’s origins trace back to a small boutique in Manhattan’s Nolita neighborhood, where its blend of timeless elegance and bohemian flair quickly garnered attention.

The brand’s distinctive style extends beyond fashion into meaningful initiatives and cultural influence. The Tory Burch logo itself draws inspiration from Moroccan architecture and geometric motifs, which Burch admires deeply. Additionally, Tory Burch actively integrates sustainability into its collections by incorporating eco-friendly materials and ethical sourcing practices.

Tory Burch Logo

The Tory Burch logo is a bold, symmetrical monogram that encapsulates the brand’s sophisticated and modern ethos. Featuring two stylized “T” shapes mirrored both vertically and horizontally, the design creates an elegant geometric pattern enclosed in a circular frame. This symmetry and clean-line aesthetic reflect the brand’s commitment to blending timeless and contemporary design elements. The circle surrounding the monogram signifies unity and balance, while the vibrant orange hue conveys warmth, energy, and optimism.

5. Temu

Temu, with its iconic orange logo, launched in 2022, connecting consumers directly with manufacturers for competitive prices on fashion, home goods, and electronics.

Its slogan, “Shop Like a Billionaire,” reflects its mission of offering high-quality products at affordable prices by cutting intermediaries and streamlining logistics. This commitment to affordability without compromising quality has made Temu a favorite among budget-conscious shoppers. Within its first few months, the platform became one of the most downloaded shopping apps in the U.S., driven by aggressive marketing and introductory discounts. With plans for global expansion, Temu is poised to disrupt the e-commerce industry further.

Temu Logo

The Temu logo features a bright orange background, symbolizing enthusiasm, affordability, and vibrancy. Above “TEMU,” playful white icons showcase key product categories like fashion and accessories, emphasizing the platform’s variety. Its clean, sans-serif font ensures readability, while rounded square corners create an approachable and inclusive aesthetic.

6. Swiggy

Swiggy, founded in 2014 in Bengaluru, revolutionized India’s food delivery industry with its intuitive platform and iconic orange logo. Designed to simplify food delivery, it also provided restaurants with a reliable infrastructure, enabling rapid nationwide expansion.

Swiggy later introduced Swiggy Genie, Instamart for groceries, and Swiggy Access, offering kitchen spaces for restaurants.

Swiggy’s remarkable growth story includes achieving unicorn status in 2018, just four years after its launch, marking it as one of India’s fastest-growing startups. Operating in over 500 cities and collaborating with more than 200,000 restaurants, Swiggy has established a vast presence across the country. The company has pioneered AI-driven logistics, optimizing delivery routes to minimize times and enhance efficiency. During the COVID-19 pandemic, Swiggy set records by managing millions of orders, providing critical support to customers and restaurants alike.

Swiggy Logo

The Swiggy logo is a striking example of minimalist and functional design. Its orange pin-drop icon symbolizes location and delivery precision, while the negative space within the pin cleverly forms the letter “S,” directly tying it to the brand name. The use of vibrant orange conveys energy, enthusiasm, and warmth, reflecting the platform’s commitment to efficient and customer-friendly service. The logo’s sans-serif typeface for “SWIGGY” ensures modernity and readability, reinforcing the brand’s focus on technology-driven convenience.

As co-founder and CEO Sriharsha Majety puts it, “Swiggy’s mission is to elevate the quality of life by delivering unparalleled convenience to consumers.”

7. Skybus

Skybus represents a variety of transportation initiatives, all sharing a common focus on providing cost-effective and sustainable transit solutions. Among the most notable is the Skybus Metro, developed by the Konkan Railway Corporation in India during the early 2000s. This innovative project featured a suspended rail system designed to reduce land acquisition costs and traffic congestion. Despite its forward-thinking design, the Skybus Metro was discontinued due to technical and financial challenges. Beyond the Metro project, the Skybus name has been adopted globally by private transportation companies and services.

Skybus Logo

The Skybus logo, as one of the most iconic orange logos, plays a significant role in conveying the brand’s identity and values. Its bold, lowercase typography exudes modernity and accessibility, creating a friendly and approachable appearance. The vibrant orange color is both eye-catching and symbolic, representing energy, enthusiasm, and innovation. A notable design feature is the swoosh element, subtly integrated into the logo, which resembles a stylized wing or arc. This element reflects motion, speed, and efficiency, reinforcing the brand’s connection to travel and dynamic solutions.

8. Reese’s Senior Bowl

The Reese’s Senior Bowl is a prestigious annual college football all-star game that takes place in Mobile, Alabama. Established in 1950, the Senior Bowl showcases top senior collegiate football players and NFL draft prospects.

With all 32 NFL teams attending, it offers players a chance to prove themselves and transition to professional football.

Over the years, it has become a key pre-draft event, cementing its importance for aspiring NFL athletes.

Since Reese’s became the title sponsor in 2014, the game has grown into a unique blend of sports and fan engagement. The partnership brings a playful twist to tradition, with candy-themed activities such as giveaways and Reese’s-inspired stadium decorations enhancing the overall experience.

The Senior Bowl has been a launching pad for NFL legends like Joe Namath, Dan Marino, and Dak Prescott, further establishing its importance in the football world. As Executive Director Jim Nagy aptly puts it, “The Reese’s Senior Bowl is not just a game; it’s an experience for players and fans alike.”

Reese’s Senior Bowl Logo

The Reese’s Senior Bowl logo seamlessly integrates elements of football and the iconic Reese’s branding. Featuring the unmistakable Reese’s orange and yellow color scheme, the logo is centered around a football-shaped design, symbolizing the game itself. The word “Reese’s” is prominently displayed in its signature script, creating immediate brand recognition.

9. Sally Hansen

Sally Hansen, founded in 1946 by entrepreneur and innovator Sally Hansen, began as a brand dedicated to nail care and quickly made its mark with the success of its iconic product, “Hard As Nails.” This strengthening treatment became a bestseller and laid the foundation for the brand’s reputation in quality nail solutions. Sally Hansen expanded to nail polishes, treatments, and tools, becoming a global beauty industry leader.

Focusing on inclusivity, it built a loyal following by offering products for diverse beauty needs and self-expression.

Sally Hansen Logo

The Sally Hansen logo embodies simplicity and elegance, featuring a cursive-style typeface that mimics the fluidity of handwritten script.

Known for its innovative approach, Sally Hansen has been a trailblazer in beauty. Its Hard As Nails formula is a trusted nail care staple and one of the first mass-market nail strengtheners.

Available in 50+ countries, Sally Hansen remains a household name with one of the most iconic orange logos. The brand collaborates with designers to launch limited-edition collections, often timed with major fashion events, staying on trend.

10. Reddit

Reddit has been a powerhouse of online communities since its founding in 2005 by Steve Huffman and Alexis Ohanian. Often called “the front page of the internet,” Reddit provides a unique, community-driven platform where users can share, vote, and comment on everything from trending memes to deep-dive discussions on culture, technology, and current events. Unlike traditional social media, Reddit is structured around “subreddits”—specialized forums dedicated to specific topics, interests, and niche discussions. Reddit’s format fosters high engagement, attracting millions of users and shaping internet culture and finance, including the 2021 GameStop surge via r/WallStreetBets.

Reddit’s co-founder, Alexis Ohanian, once described the platform’s ethos perfectly:

“The beauty of Reddit is that it’s designed to be whatever you want it to be—a place to learn, share, or simply hang out.”

Reddit Logo

The Reddit logo, affectionately known as “Snoo,” perfectly embodies the brand’s curious and friendly spirit. Snoo’s simple, smiling face with red eyes and an antenna embodies a playful, welcoming digital explorer.

Its minimalistic design is timeless, while the bold orange speech bubble highlights Reddit’s focus on discussion, community, and interaction. The wordmark “reddit” is written in a rounded sans-serif font, mirroring the platform’s approachable, casual nature. The lowercase letters further emphasize accessibility and inclusivity, while the vibrant orange color radiates energy, creativity, and engagement.

11. Orange

Orange began in 1994 as a Hutchison Telecommunications subsidiary in the UK before growing into a global telecommunications leader. Initially a mobile operator, it stood out with a consumer-friendly identity, breaking from traditional tech-heavy branding. France Télécom acquired Orange in 2000 and fully rebranded under the Orange name by 2013, expanding to 25+ countries.

Orange Logo

The Orange logo features a simple lowercase sans-serif wordmark, “orange,” set against a vibrant orange square background.

12. Nickelodeon

Nickelodeon, originally Pinwheel, launched on December 1, 1977, and became a pioneer in children’s television. By April 1, 1979, the channel rebranded as Nickelodeon, becoming the first-ever cable network dedicated solely to kids. From the 1980s to 2000s, Nickelodeon shaped childhoods with hits like SpongeBob SquarePants, Rugrats, Drake & Josh, and Avatar: The Last Airbender.

Nickelodeon Logo

The Nickelodeon logo is instantly recognizable, embodying the brand’s fun, messy, and imaginative spirit. Originally introduced in 1984, the iconic orange splat logo became synonymous with creativity, unpredictability, and youthful energy. Its lowercase typography gives it an approachable, friendly tone, while the freeform splatter shape reinforces Nickelodeon’s playful and boundary-pushing ethos. The use of bright orange wasn’t just a design choice, it was intentional. The color pops on any background, making it universally eye-catching and representative of excitement and positivity. Nickelodeon adopted a modern wordmark in 2009, but its orange branding remains central to its identity and an iconic orange logo.

13. Nick at Nite

Nick at Nite launched on July 1, 1985, as Nickelodeon’s nighttime block, offering a distinct alternative to its kid-focused daytime lineup. Designed for adults, it became a hub for classic sitcoms like I Love Lucy and Cheers, reviving nostalgic TV favorites. Pioneering curated nostalgia-driven programming, it created a space for families to unwind, later blending reruns with contemporary humor for broad appeal.

Nick at Nite Logo

The Nick at Nite logo reflects the playful yet structured identity of the brand. Its rounded, bold typography gives off a friendly and nostalgic feel, making it visually inviting. The “@” symbol adds a modern touch, nodding to connectivity and scheduling, reinforcing its role as a nighttime TV block.

Staying true to Nickelodeon’s branding, its vibrant orange logo ensures instant recognition and strengthens its connection to the Nickelodeon universe.

14. Nerf

Nerf, known for active and safe play, launched in 1969 with the Nerf Ball, a soft, foam ball for indoor use.

Created by Parker Brothers and later acquired by Hasbro, it became “the world’s first official indoor ball,” instantly popular. Nerf expanded into sports equipment, foam dart blasters, and action toys, becoming an icon of imaginative battle games. The introduction of Nerf blasters in the 1980s revolutionized the brand, turning it into a staple for action-packed, adrenaline-fueled play.

Nerf Logo

The Nerf logo perfectly captures the brand’s energy and excitement. The bold, uppercase sans-serif typography exudes strength and playfulness, while italicized letters add speed. An elliptical swoosh enhances its iconic status.

15. Honey

Founded in 2012, Honey aimed to make online savings effortless after Ryan Hudson struggled to find discount codes manually.

This led to a browser extension that applies the best coupon codes, quickly gaining 900,000 downloads in its first year.

Honey Logo

The Honey logo perfectly reflects the brand’s approachability and ease of use. Featuring a custom script wordmark in lowercase letters, the typeface has rounded edges that give it a playful and friendly feel. Like other orange logos, vibrant orange color symbolizes energy, enthusiasm, and affordability, reinforcing its cost-saving mission. The fluid connection between letters mimics honey’s smoothness, nodding to the brand’s name and its seamless shopping experience.

16. Home Depot

Founded in 1978 in Atlanta, The Home Depot aimed to be a one-stop home improvement destination, offering affordability and expert service. Opening its first 60,000-square-foot stores in 1979, it revolutionized retail and became synonymous with the DIY movement. Expanding rapidly, The Home Depot grew into the world’s largest home improvement retailer, now with over 2,300 stores across North America.

Beyond their famous orange logos, The Home Depot has built a reputation for educating and supporting its customers. The Home Depot introduced free DIY workshops for tiling, plumbing, and woodworking, plus a Kids Workshop to inspire young builders’ creativity. The brand’s famous slogan, “More saving. More doing.”, perfectly captures its mission to help customers achieve their home improvement goals efficiently and affordably.

Home Depo Logo

The Home Depot logo is as bold and practical as the brand itself. Featuring stencil-style typography inside a bright orange square, the logo immediately conveys construction, utility, and hands-on craftsmanship. The tilted 45-degree angle adds a dynamic feel, reinforcing the brand’s energetic, get-it-done mentality. Inspired by employee aprons, the orange color symbolizes enthusiasm, creativity, and hard work, reflecting Home Depot’s DIY empowerment mission.

As co-founder Arthur Blank put it:

“We wanted to create a place where customers felt empowered to make their home improvement dreams a reality.”

17. Hermes

Hermès has long been a hallmark of timeless luxury, with a history that dates back to 1837 when Thierry Hermès opened a harness workshop in Paris. Initially catering to European noblemen, the brand was revered for its high-quality bridles and harnesses used in carriages.

As the world evolved, Hermès expanded beyond equestrian roots into leather goods, silk scarves, fashion, and accessories. Despite growth, Hermès remains committed to craftsmanship and exclusivity, with artisans meticulously handcrafting each piece using traditional techniques.

Hermes Logo

The Hermès logo pays homage to its equestrian heritage with a detailed horse-drawn carriage and groom standing beside it. This intricate illustration is complemented by the brand’s bold, sans-serif wordmark, “HERMÈS PARIS”, which balances heritage with modernity.

The brand’s dedication to understated luxury is best captured by CEO Axel Dumas, who once said:

“At Hermès, we don’t believe in luxury being synonymous with excess. Luxury is about quality and craftsmanship.”

18. GSK

GSK, founded in the 18th century, grew through mergers with Glaxo, Burroughs Wellcome, SmithKline, and Beecham to become a healthcare leader. The company, as it exists today, was officially formed in 2000, following the merger of Glaxo Wellcome and SmithKline Beecham. Headquartered in Brentford, UK, GSK leads global healthcare, specializing in vaccines, medicines, and consumer healthcare products.

CEO Emma Walmsley puts it:

“Our focus is on innovation, performance, and trust—values that are central to transforming the future of healthcare.”

GSK plays a key role in tackling global health challenges, including malaria, HIV, and respiratory diseases.

GSK Logo

The GSK logo is a modern and minimalist visual identity that reflects the brand’s commitment to innovation and progress. The bold, uppercase “GSK” lettering is designed in a rounded, futuristic typeface, symbolizing both approachability and scientific advancement.

19. GrubHub

Grubhub revolutionized food ordering after launching in 2004 in Chicago, replacing outdated paper menus with a streamlined digital experience. What began as a local innovation quickly scaled into one of the most recognizable food delivery platforms in the U.S.

Grubhub Logo

At its core is an orange house silhouette, symbolizing home-cooked meals and the warmth of dining in. Within the house, a minimalistic fork and knife icon reinforce Grubhub’s food-centric identity. Beneath the symbol, the brand name “GRUBHUB” is displayed in bold, rounded sans-serif typography.

20. Etsy

Etsy, founded in 2005, aimed to create a marketplace for artists and craftspeople to sell handmade and vintage goods globally. Starting as a niche platform, it grew into an e-commerce giant, championing creativity, entrepreneurship, and sustainability.

Etsy Logo

The Etsy logo perfectly embodies the platform’s artistic and approachable nature. Its minimalist serif font conveys elegance and craftsmanship, paying homage to the handmade products that define the marketplace. The signature orange hue exudes warmth, energy, and creativity, aligning seamlessly with Etsy’s brand values. Unlike flashy corporate logos, Etsy’s design remains understated yet timeless, ensuring that the focus stays on the unique goods its sellers offer.

Interestingly, the name “Etsy” was born from Kalin’s desire for a word with no predefined meaning—he stumbled upon it while watching an Italian film, where the phrase “eh, sì” (oh, yes) caught his attention.

21. Dunkin’

Dunkin’ has been fueling mornings since 1950, when William Rosenberg opened the first shop in Quincy, Massachusetts with a simple yet winning formula: fresh donuts and quality coffee. Over the decades, Dunkin’ became a breakfast powerhouse, synonymous with convenience, speed, and affordability. But in 2018, the brand took a bold step forward by dropping “Donuts” from its name, rebranding as simply “Dunkin’.” Despite the changes, it remains one of the best and well known orange logos of all time.

Dunkin’ Logo

The Dunkin’ logo reflects this evolution with a bold, sans-serif font that feels both warm and welcoming. The vibrant orange conveys energy and enthusiasm, while the playful pink apostrophe adds a youthful pop of contrast—a subtle nod to the brand’s fun, approachable nature. This modernized look retains the essence of Dunkin’s heritage while reinforcing its beverage-first identity.

Dunkin’ sells 60 cups of coffee per second globally, ranking among the most consumed coffee chains worldwide. Despite expanding, it stays connected to its roots as the official coffee of the Boston Red Sox and Quincy’s original location.

22. Crunchyroll

Crunchyroll, recognized by anime fans worldwide, began in 2006 as a small platform founded by UC Berkeley graduates passionate about anime.

Initially a user-uploaded site, it quickly became a major streaming service, securing licenses and offering simulcasts of Japan’s latest anime. Over the years, it expanded its influence, producing original anime and curating the largest anime library in the world. In 2021, Sony acquired the platform, further cementing Crunchyroll’s status as the ultimate destination for anime enthusiasts worldwide.

Crunchyoll Logo

Its logo is a perfect representation of the brand’s energy and creativity. The design features a minimalist orange swirl, shaped like a stylized “C”, symbolizing both the infinite cycle of storytelling and the ever-evolving anime industry. The vibrant orange color embodies youthfulness, imagination, and warmth, reflecting the passion of anime fans. Paired with clean, modern typography, the logo strikes a balance between sleek professionalism and the playful nature of anime culture.

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24. Clemson Tigers

The Clemson Tigers have long been a dominant force in college athletics, with their legacy particularly shining in football. Clemson Tigers, known for championships and a devoted fanbase, have built a strong reputation for excellence in college sports. Their iconic identity extends beyond on-field success, with a distinctive logo that remains one of the most recognizable in college athletics.

Clemson Tigers Logo

Debuting in 1970, the bright orange paw print’s asymmetry and 30-degree slant create movement, energy, and an organic, dynamic look. A subtle white outline enhances contrast, ensuring the logo remains bold and striking across various backgrounds.

The logo’s small “scar” on the paw symbolizes strength through adversity, representing the team’s resilience and determination.

24. Burger King

The brand has been serving up flame-grilled goodness since 1954, when it first opened as “Insta-Burger King” in Jacksonville, Florida.

Burger King Logo

Its most recent logo, unveiled in 2021, embraces a retro-modern aesthetic, blending nostalgia with a fresh, contemporary feel. The design features the words “Burger King” stacked between two semi-circle buns, creating a visual that instantly evokes the shape of a burger. The bold, rounded typography enhances the brand’s playful and welcoming nature, while the warm red and orange color scheme stimulates appetite and energy.

25. Bitcoin

Bitcoin emerged in 2009 as a groundbreaking financial innovation, introduced by the elusive figure—or group—known as Satoshi Nakamoto. As the world’s first decentralized cryptocurrency, it challenged traditional banking by enabling secure, peer-to-peer transactions without the need for intermediaries. More than just digital money, Bitcoin pioneered blockchain technology, a system that ensures transparency, security, and decentralization. Over the years, it has evolved from a niche concept to a global financial movement, inspiring countless cryptocurrencies and reshaping the way people perceive money and trust in financial systems.

Bitcoin Logo

Its logo, much like Bitcoin itself, is bold and instantly recognizable. The design features a striking orange circle that symbolizes global inclusivity and digital innovation. At its center sits a white capital “B”, slightly slanted to the right, giving it a sense of forward motion and progress. Two vertical strokes run through the “B”, subtly echoing the design of traditional currency symbols like the dollar or yen. This clean, minimalist aesthetic reinforces Bitcoin’s identity as both a technological breakthrough and a disruptive force in finance.

Interestingly, Bitcoin’s original logo was designed in 2010 by a user named “Bitboy”, but it has since been refined by the community, becoming one of the most orange logos of all time.

26. Avast

The brand has been a key player in the cybersecurity industry since its founding in 1988 in the Czech Republic. Avast grew from a small initiative into a top antivirus provider, protecting 435+ million users with cutting-edge security solutions against evolving cyber threats.

Avast Logo

Its logo captures the brand’s mission with a striking and dynamic design. A vibrant orange emblem with shield-like shapes symbolizes protection and innovation, while lowercase typography and warm hues enhance trust and approachability.

Interestingly, the name Avast originates from the nautical term “Avast ye,” which means “stop” or “hold tight.” This maritime connection perfectly aligns with the company’s purpose—helping users halt cyber threats before they cause harm.

27. Amazon

The sleek typography exudes professionalism, while the curved orange arrow from “A” to “Z” highlights Amazon’s promise of offering everything.

Amazon Logo

Beyond its literal representation, this arrow also doubles as a smile, subtly emphasizing the company’s commitment to customer satisfaction. The combination of black and orange enhances the logo’s bold, global presence, making it instantly recognizable in any context.

28. Fanta

Fanta’s history is a testament to innovation born out of necessity. During World War II in 1940, Coca-Cola’s German branch found itself unable to import the syrup needed to produce its signature soda due to a trade embargo. Rather than shutting down operations, the company improvised, using available ingredients like whey and apple pomace to create an entirely new beverage. This wartime invention turned out to be a success, and by 1955, Coca-Cola reintroduced Fanta globally, with its now-iconic orange flavor quickly becoming a household favorite.

Fanta Logo

The Fanta logo perfectly embodies the drink’s playful and energetic personality. Featuring a bold blue wordmark set against a circular orange background, the design immediately conveys a sense of fun and refreshment. The typography has a lively, bubbly style, with a slight tilt to the letters, adding a dynamic feel. Meanwhile, the green leaf perched on the “F” serves as a subtle nod to freshness and fruit-inspired ingredients, while the orange circle reinforces the soda’s citrusy essence. Over the years, Coca-Cola has consistently refined Fanta’s branding, with the current version radiating a youthful, carefree spirit.

Beyond its bright visuals and zesty flavor, Fanta’s story is one of creativity and adaptability. Its name, derived from the German word “Fantasie” (meaning imagination), reflects the innovative thinking that led to its creation. Decades later, that same imaginative spirit continues to define the brand, making Fanta a go-to drink for those who crave both flavor and fun.

29. Harley Davidson

Harley-Davidson has been a symbol of American craftsmanship and rebellion since its founding in 1903 in Milwaukee, Wisconsin. Initially, the company focused on producing reliable motorcycles for everyday use, including models used by police forces. However, over the decades, Harley-Davidson evolved far beyond its practical roots, becoming an emblem of counterculture, personal freedom, and the thrill of the open road. Whether roaring down highways or cruising through small-town streets, Harley bikes carry a legacy that is deeply ingrained in American motorcycling culture.

Harley Davidson Logo

Its iconic logo is just as bold as the bikes themselves. Designed with a shield motif, it features strong block lettering that reads “Harley-Davidson,” flanked by “Motor” and “Cycles” on either side of a horizontal bar. The signature black and orange color scheme reinforces the brand’s rugged, high-energy image, reflecting the power and adrenaline rush associated with riding a Harley. The nickname “Hog” dates back to the 1920s when a group of Harley racers kept a pig as their mascot, a legacy that continues to this day. The company is also known for its distinctive “potato-potato” engine sound, which is so iconic that it has been trademarked.

30. Reese’s

Reese’s has been a staple in American candy culture since its creation in 1928 by Harry Burnett Reese. A simple peanut butter and chocolate combo grew into one of the nation’s most beloved treats.

Reese’s Logo

Visually, Reese’s orange logos are as iconic as the treat itself. Its bold, handwritten-style typography in a vibrant yellow-orange palette instantly grabs attention, reflecting the candy’s playful and indulgent nature. The wavy, italicized letters add a sense of energy, while the rich chocolate outline serves as a subtle nod to the decadence inside every bite. Together, these design elements create a brand identity that feels both nostalgic and exciting.

Beyond its visual appeal, Reese’s has built a legacy through clever marketing and pop culture collaborations. The brand’s slogan, “Perfect. Every Time.” speaks to its timeless appeal and unwavering quality. Its appearance in E.T. the Extra-Terrestrial made Reese’s Pieces internationally famous, turning the candy into a cultural phenomenon.

31. Crush

What sets Crush apart is its legacy as a pioneer in fruit-flavored soft drinks. Long before variety became the norm in the soda industry, Crush made history by dedicating itself entirely to fruit-based flavors. In fact, Orange Crush, which debuted in 1916, was one of the first carbonated beverages to emphasize real fruit extracts. Over the years, the brand has expanded its lineup, but its dedication to delivering bold, juicy flavors remains at the heart of its identity.

Crush Logo

The Crush‘s orange logos exudes excitement, perfectly mirroring the bold, fruit-packed flavors the brand is known for. Its dynamic, splashy design creates the illusion of an explosion, reinforcing the soda’s intense, refreshing taste. The bold orange lettering instantly signals its signature citrus essence, while the addition of a green leaf subtly hints at natural fruit flavors. This combination of vibrant colors and energetic design ensures the logo stands out, just like the soda itself.

32. Sunkist

Sunkist traces its roots back to 1893 as a California-based citrus growers’ cooperative, long before it ventured into the soda industry. Leveraging its strong reputation for premium-quality citrus fruits, the brand introduced its signature orange soda in 1979. This move not only expanded its product line but also reinforced its connection to fresh, sun-ripened oranges. Unlike many other orange sodas on the market, Sunkist’s recipe includes caffeine, offering a slightly bolder kick while maintaining its bright, citrusy flavor.

Sunkist Logo

Visually, the Sunkist logo encapsulates the brand’s essence with a lively blue wordmark, complemented by a vivid orange splash that symbolizes zest and freshness. A small yet thoughtful detail—the leaf above the “i”—adds an element of natural authenticity, subtly reinforcing its fruit-forward identity. Meanwhile, the brand’s tagline, “Drink the Sunshine,” perfectly aligns with its image of optimism and vitality, evoking the warmth and brightness of a sunlit grove.

Although Sunkist has made a name for itself in the soda industry, its roots remain firmly planted in citrus farming. The cooperative continues to supply fresh oranges worldwide, with its soft drink line serving as an extension of its legacy rather than its primary focus.

Final Words

Orange is a high-impact color that conveys enthusiasm, warmth, and confidence, making it a popular choice across industries ranging from fashion and food to technology and sports. Whether it’s Amazon’s promise of everything from A to Z, Grubhub’s warm and inviting home delivery experience, or Crunchyroll’s passion for anime, each brand leverages orange to strengthen its identity.

Beyond aesthetics, orange logos help brands stand out, creating a sense of energy, movement, and approachability. So, next time you see an orange logo, you’ll know—it’s not just about color; it’s about identity, emotion, and impact.

Looking for a logo that’s creative, memorable, and perfectly tailored to your brand? Try the Arvin AI Logo Designer—an intuitive tool that transforms your ideas into professional logos in just minutes.

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