How To Customize Your Server’s Discord Logo

I’ve been using Discord for a while now, and it’s easily one of my favorite ways to hang out online. At first, I just used it to chat with friends while gaming. But now, I’m on it for everything. Talking, playing games, sharing random memes, or just chilling in voice calls doing nothing. One of my favorite things on Discord apart from the adorable blue Discord logo is the Activities feature. I’ve found some seriously fun ones, like AstroTanks, which instantly gave me Wii Tanks nostalgia (if you know, you know). And then there’s Farm Merge Valley, which is weirdly addictive. I love how people just sit in voice chat playing in silence, like some kind of unspoken agreement.

I’ve also tried Banterverse, which is straight-up chaos but in the best way. And of course, Gartic Phone, which always leads to some questionable drawings and a lot of laughing. Some nights, I hop on Discord with no plan, and the next thing I know, hours have passed.

Part of the fun is creating your own server and customizing it, and one of my favorite ways to do so is with Arvin AI Logo Designer.

What Is Discord?

Discord is a widely used instant messaging and VoIP (Voice over Internet Protocol) platform that facilitates communication through voice calls, video calls, text messaging, and media sharing.

Users can engage in private conversations or participate in organized virtual communities known as “servers.” These servers function as structured hubs that contain persistent chat rooms, voice channels, and often, integration with third-party applications such as bots, automation tools, and streaming services. Access to servers is typically granted through invite links, though some communities are publicly discoverable.

As of 2024, Discord boasts approximately 150 million monthly active users and supports over 19 million weekly active servers.

While originally designed with a strong focus on the gaming community, its user base has expanded significantly, encompassing enthusiasts from diverse interests such as education, business collaboration, programming, and entertainment.

Discord’s influence on online interaction is substantial; in March 2024, it ranked as the 30th most visited website globally, with nearly 23% of its traffic originating from the United States.

What Is Discord Mostly Used For?

Discord is the easiest way to stay connected with different groups of friends, especially when a single group chat just wouldn’t cut it. I use it to talk to specific people be it MMORPG guildmates, fandom communities, or just a few close friends who I game with regularly. It’s super convenient, especially since a lot of us don’t know each other in real life, but still need a place to chat, plan things, or hop into voice calls.

I’ve been part of some fun fandom communities in the past, but over time, I kinda fell out of the habit of checking Discord regularly. That said, when you find a small server with a solid group of regulars, it can feel way more personal than places like Reddit, where interactions are usually one-and-done and everyone is basically anonymous. In a tight-knit Discord server, you actually get to know people over time, which makes it feel more like a friend group rather than just another online forum.

This is just a common experience that millions of Discord users experience.

That being said, huge, chaotic servers where messages fly by nonstop feel kinda pointless to me. If it’s just a bunch of strangers shouting into the void, I don’t see the appeal. The key is finding that perfect niche—a group where people actually engage instead of just spamming random messages.

Discord Logo Maker

Since customization plays a big role in making a server feel unique, I’ve been exploring ways to create a distinctive logo for my Discord community. That’s when I came across Arvin AI’s Logo Designer, an AI-powered tool that generates high-quality, professional logos tailored to your server’s identity.

A well-designed logo sets the tone for your server, making it feel organized, professional, and inviting rather than just another generic chatroom.

Arvin AI simplifies the logo creation process, allowing users to create unique, copyright-free designs with just a few clicks. You can enter your brand name, select a preferred style, and instantly receive a variety of high-resolution logos to choose from. The tool offers full customization options, enabling you to adjust colors, fonts, layouts, and icon styles to match your server’s aesthetic. Additionally, all logos created with Arvin AI are free from copyright restrictions, meaning you can use them commercially or personally without legal concerns.

Other Uses

Beyond Discord, an AI-generated logo can be used across multiple platforms. Streamers and content creators can incorporate their logo into Twitch overlays, YouTube thumbnails, and social media profiles to create a cohesive brand presence. Businesses and organizations can use their logo for marketing materials, merchandise, and websites, ensuring a consistent visual identity across all digital and physical spaces. Whether it’s for a community, a startup, or a professional brand, an AI-created logo helps establish credibility and sets your brand apart from the competition.

Arvin AI’s user-friendly interface makes designing a personalized logo quick and effortless. To create one, simply enter your brand name, describe the style you want, or modify an existing template. The AI then generates multiple professional-grade logos in seconds, which can be downloaded in high-resolution PNG or editable SVG formats. This flexibility allows you to seamlessly integrate your logo across Discord, social media, websites, and promotional materials

With AI-powered tools like Arvin AI’s Logo Designer, crafting a unique logo is easier than ever. Instead of struggling with complicated design software or hiring a graphic designer, you can generate a high-quality, customized logo in minutes. AI-generated logos can be tailored to reflect your server’s theme, personality, and purpose, ensuring that it stands out in member lists and invites.

Discord Features

Servers

Discord communities are structured into discrete collections of text and voice channels, known as servers. While commonly referred to as “servers” in the user-facing interface, they are technically called “guilds” in Discord’s developer documentation, distinguishing them from the underlying physical or cloud-based infrastructure that powers the platform.

Users can create and manage servers for free, customizing them with text channels, voice channels, categories, and roles to organize discussions and control permissions. Most servers have a member cap of 250,000, but larger communities can request an increase from Discord’s support team. Server administrators can implement role-based access control (RBAC), allowing them to create custom roles that dictate user privileges, such as access to specific channels, moderation permissions, or even aesthetic customizations like username colors.

Historically, the largest known Discord server was Snowsgiving 2021, an official, time-limited community hosted by Discord for its winter holiday event.

It reached 1 million members before being closed. However, in 2023, the Midjourney server, dedicated to AI-generated art, surpassed all previous records, amassing over 15 million members, making it the largest Discord community to date.

Discord Verification

Since October 2017, Discord has verified servers for game developers and publishers, granting them an official verification badge similar to verified accounts on social media. Developers and publishers directly manage these verified servers, using them as customer support hubs, announcement channels, and community engagement spaces. In February 2018, Discord expanded the program to verify esports teams and musical artists, allowing high-profile communities to authenticate their presence on the platform.

By the end of 2017, approximately 450 servers had received verification status. However, in 2023, Discord temporarily paused the verification program for internal maintenance. As of September 2024, the program remains inactive, with no official statements regarding its return.

Channel Types

Since October 2017, Discord has provided a server verification program, enabling game developers and publishers to authenticate their official communities with a verification badge. Similar to verified accounts on social media, this feature ensures credibility and authenticity. Verified servers are directly managed by developers or publishers and serve as customer support hubs, official announcement channels, and engagement spaces for players. Many of these servers incorporate custom bots, automation tools, and API-driven moderation systems to enhance interactions and enforce community guidelines.

In February 2018, Discord expanded its verification program to include esports teams and musical artists. This allowed professional gaming organizations and prominent musicians to establish an official presence on the platform. Verified servers received additional administrative tools, custom branding options, and exclusive Discord features. These enhancements helped create a trusted environment for fans and followers.

In February 2018, Discord expanded its verification program to include esports teams and musical artists. This allowed professional gaming organizations and high-profile musicians to establish an official presence on the platform. Verified servers gained access to exclusive administrative tools, enhanced branding options, and premium community management features. These benefits helped create a trusted and secure space for fans, players, and industry professionals.

Video Calls and Streaming

Discord introduced video calling and screen sharing in October 2017, allowing users to host private video calls with up to 10 participants. However, during the COVID-19 pandemic, demand for remote communication surged. In response, Discord increased the participant limit to 50 users, enabling larger video conferences and collaborative sessions.

In August 2019, Discord expanded its streaming capabilities with the launch of Go Live. This feature allowed users to broadcast their screen within voice channels on a server. Streamers could choose to share their entire display or a specific application. This provided flexibility for activities like gaming, presentations, and collaborative work.

Unlike traditional livestreaming platforms like Twitch or YouTube Live, Discord’s streaming features focus on small-scale, low-latency group interactions. They prioritize community engagement rather than public broadcasting. Instead, Discord optimizes its streaming for private or semi-private audiences. This makes it a popular choice for friends, workgroups, and educational communities seeking a seamless, ad-free streaming experience.

Digital Distribution

In August 2018, Discord launched a games storefront beta. This allowed users to purchase a curated selection of games directly through the platform. One of its key offerings was the “First on Discord” program. This initiative granted select developers 90 days of exclusivity on the Discord marketplace. It highlighted Discord’s role in helping these games reach a wider audience.

The launch also brought changes to Discord Nitro. The subscription price increased from $4.99 to $9.99 per month. This new version included a rotating library of free games. At the same time, Discord introduced “Nitro Classic.” This was a cheaper alternative that kept traditional Nitro perks, such as higher upload limits and animated emojis. However, it did not include access to free games.

However, the Epic Games Store launched in late 2018, offering developers a 12% revenue cut. This is significantly lower than the industry-standard 30% taken by platforms like Steam. In response, Discord announced in December 2018 that it would reduce its revenue share even further to 10%, aiming to attract more game developers to its platform.

In March 2019, Discord took steps to decentralize game distribution. It allowed developers and publishers to sell games directly through their own Discord servers. This was done via a dedicated store channel managed by Discord. The platform handled payment processing and distribution. This feature also let developers offer exclusive early access to alpha and beta builds for select users.

Pivot From Gaming

Despite these efforts, Discord eventually moved away from digital game sales. In March 2019, it shut down the main storefront, shifting its focus back to the Nitro subscription model. This change aimed to encourage developers to sell games directly within their communities. By September 2019, Discord announced the discontinuation of free games offered through Nitro.

Bots and Automation

Bots play a crucial role in Discord’s ecosystem, serving as community-driven automation tools that enhance functionality within servers. When installed by server owners, bots can moderate content. They can also manage roles, play music, host mini-games, and execute custom commands, among many other tasks. As of 2021, Discord hosted approximately 430,000 active bots, running on an estimated 30% of all servers.

To support bot development, Discord provides an official Bot API, enabling advanced interactivity through features such as dropdown menus, buttons, and slash commands. In Spring 2022, Discord introduced the App Directory, an in-platform marketplace that allows server administrators to discover and install verified bots without relying on external sources. The Verge described bots as an “essential part of Discord,” highlighting their impact on automation and server customization.

Unofficial Extensions and Modifications

Despite Discord’s strict policies against client modifications, many third-party extensions have emerged, offering additional functionality beyond what Discord officially provides. One of the most notable is BetterDiscord, an open-source desktop modification that enables users to install plugins and themes, enhancing the UI and overall user experience.

BetterDiscord plugins offer features such as:

• Custom UI themes and free skins for personalization
• Enhanced audio controls, allowing users to adjust individual voice chat volumes beyond Discord’s default limits
• Additional chat functionalities, such as message scheduling and custom emoji packs

While BetterDiscord has been well-received by the community, it can be prone to crashes and stability issues. Though Discord officially prohibits client modifications, the BetterDiscord development team has stated that users are generally not at risk of account penalties as long as they avoid using modifications that violate Discord’s Terms of Service.

What Are the Most Popular Discord Servers?

I’ve been using Discord for a while now, and it’s crazy to see how much it has grown. What started as a voice chat app for gamers has turned into a massive platform with all kinds of communities—some way bigger than I ever expected.

For example, the Midjourney server has nearly 20 million members just for AI-generated art, which is wild. Even LimeWire, which I remember as an old-school file-sharing program, somehow has over 2 million people in its Discord.

Of course, gaming is still huge on Discord. Servers like Valorant, Genshin Impact, and Roblox each have nearly a million users, which makes sense since Discord is pretty much the go-to place for gaming communities.

But what really surprised me is how many educational and niche interest servers exist now. There are language-learning servers, programming spaces, and even communities dedicated to sharing TikTok content.

Discord Logo Old

Every now and then, I get hit with nostalgia for the old UI and logo. Back in 2016–2018, things felt simpler—the classic blurple color, the original Clyde logo, and a UI that just worked without all the extra tweaks. I remember when they changed the logo in 2021, and people absolutely lost it. There were endless jokes about how the new one looked “off,” and honestly, I agreed at first. But now, looking back at the old one, I kinda see why they updated it.

One thing I definitely miss is the pre-2019 Discord vibe. Before everything started feeling a little too corporate. It used to be this chill, gamer-focused app, and now it’s catering to a much broader audience (which isn’t a bad thing, but it does feel different). Even small details, like the old boot-up animation on mobile, made it feel unique.

New VS Old Discord Logo

That said, not all the changes have been bad. The new reply system is definitely better than the old quote system, and some of the UI tweaks have made things cleaner. But I totally get why people feel attached to the older version of Discord. It was the version most of us spent years hanging out on, building communities, and making memories.

At the end of the day, logos and UI updates come and go, but as long as Discord still works as a place to connect with friends, I’ll keep using it. Even if I do miss the good old blurple days.

Logo Measurements

The Discord logo combines the Clyde symbol and the Discord wordmark. Clyde’s “eyes” are aligned with the counters of the letters “o” and “d” to create visual balance.

To keep it clear and uncluttered, the logo maintains a minimum clear space equal to the height of the “D” in the wordmark. This spacing prevents crowding when placed near text, images, or other elements.

For digital applications, the Clyde symbol must be at least 20px tall to stay sharp and readable at smaller sizes.

Clyde Discord Logo

In certain cases, the Discord logo is simplified to the Clyde symbol. This is most commonly done when space constraints prevent the use of the full wordmark, such as in app icons or social media avatars. The symbol enhances brand recognition while maintaining flexibility. To ensure clarity and prevent visual clutter, adequate spacing must be maintained around Clyde, keeping it free from overlapping elements like text, images, or page edges. The required minimum spacing is set at one-third of the symbol’s width.

Discord Font

Typefaces

Discord uses two customized typefaces from the Ginto family. Ginto Discord Nord for headlines and Ginto Discord Medium for subheads, body text, and captions. This combination allows the brand’s typography to shift between bold and expressive to clear and informative, depending on the context.

Primary Montserrat

When Ginto Discord Nord cannot be used for headlines, the recommended alternative is Montserrat Extra Bold.

To preserve visual consistency, typography rules must still be applied, and fonts like Arial should not be used. Montserrat serves as a backup only when Ginto Discord Nord is unavailable.

This page provides a comparison between Ginto Discord Nord Bold and Montserrat Extra Bold, illustrating their differences for accurate replacement.

Secondary Noto Sans

Discord uses Noto Sans Semibold as the preferred alternative when Ginto Discord Medium is unavailable for subheads, body text, and captions.

To maintain brand consistency, Discord follows strict typography guidelines and avoids substitutions like Arial. Noto Sans should only be used if Ginto Discord Medium is not accessible.

A comparison between Ginto Discord Medium and Noto Sans Semibold on this page highlights their differences to ensure proper usage.

Discord uses Noto Sans Black as the preferred alternative for non-Latin languages when localizing copy, as Ginto Discord primarily supports Latin-based languages.

If Noto Sans is not available for a specific language, Discord recommends that designers or developers select the closest matching typeface to maintain visual consistency with Ginto Discord.

Linespacing

Discord defines linespacing (leading) as the space between lines of text, which adjusts based on format and communication style.

For Ginto Discord Nord Bold, line spacing should remain tight but not overly compressed or loose, ensuring optimal readability without excessive gaps or crowding.

Ragging

Discord defines ragging as the uneven margin of a text block. Poor ragging results in irregular or unbalanced edges, where some lines extend too far or single words (widows) appear isolated at the end.

To maintain visual consistency, Discord recommends that designers adjust line breaks to create a smoother text edge, ensuring readability and a well-structured layout.

Sizing

Discord maintains simplicity and consistency in communication design by limiting type usage to two sizes whenever possible. Additional sizes follow a proportional scaling system, where each new size is either double or half the base size.

For example, if the smallest type size is 100pt, the next recommended size would be 200pt. Likewise, a 25pt base size would scale up to 50pt.

Discord Logo Color Code

Color

Blurple

As the primary color in Discord’s palette, Blurple is one of the most distinctive aspects of the brand. Its bold and vibrant tone embodies Discord’s energetic, playful, and digital-first identity, making it instantly recognizable, even without the logo.

Pantone:2726
CMYK:746100
RGB:88101242
HEX:#5865F2

Light Blurple

Light Blurple is a softer variation of Discord’s signature Blurple. It enhances readability and contrast in UI elements and backgrounds while keeping the brand’s visual consistency.

Pantone:2726
CMYK:746100
RGB:88101242
HEX:#5865F2

Core Palette

Discord’s core color palette is the foundation of its visual identity, creating a strong and recognizable presence across all brand touchpoints. Consistent use of these colors reinforces brand recognition and is complemented by a secondary palette for added flexibility.

The approved color values are provided in Pantone (for solid color printing), CMYK (for four-color process printing), RGB (for digital displays), and HEX (for web use).

Pantone:2726
CMYK:746100
RGB:88101242
HEX:#5865F2

Secondary Colors

There are six primary color pairings for the Discord logo.

1. Blurple on Black
2. Blurple on Light Blurple
3. Color on Black
4. Black on Blurple
5. Light Blurple on Blurple
6. Black on Color

Final Words

Discord has evolved far beyond its origins as a gaming chat app. It has become a versatile platform that connects people across various communities, interests, and industries. It offers customization, seamless communication, and interactive features that make online interactions more dynamic and engaging.

As branding and digital identity become increasingly important, custom logos and visual elements can help Discord servers stand out. If you’re looking to create a unique logo for your Discord server, Arvin AI offers an AI-powered logo designer that can generate professional, high-quality designs tailored to your brand identity. You can explore Arvin AI Logo Designer tool here.

No matter how you use Discord—whether for gaming, socializing, learning, or business—its ever-expanding features and customization options ensure there’s a place for everyone. As the platform continues to grow, so will its potential to redefine how we connect and collaborate online.

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