Square Logo Ideas
If you're building a brand from scratch or rethinking how to present your business online, a square logo may be the way to go. Whether you are just brainstorming sketches, scrolling through ideas, or ready to use a logo generator, square logos can provide you with a solid starting point. From social media to signage, squares adapt smoothly to different formats and suit both minimalist and bold styles. In other words: angular and impressive.
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Color
Square frames can easily handle bold or highly saturated colors, so don't be afraid to use deep blues, stark reds, or monochromatic black and white if it suits your brand. For brands looking to give a down-to-earth feel (such as law firms or consultants), muted tones and warm undertones are a sign of trust. For digital or creative industries, saturated hues paired with negative space will give a bright, modern, minimalist feel that still doesn't lose its humanity.
Layout
A square logo thrives on balance. Use the symmetry to your advantage. If you’re including both icon and text, stack them vertically or nest your icon inside a box to keep things clean. Platforms like Notion and Microsoft do this well: their logos live comfortably in tight spaces without losing clarity. When testing layouts using our design templates, make sure your visual hierarchy still holds at small sizes, especially for things like business cards, favicons, and app icons.
Typography
For square logos, type should feel steady, not cramped. Sans-serif fonts tend to work well, especially if you’re aiming for a tech or architecture vibe. Avoid wide letter spacing unless your name is short because too much air and you lose that tidy impact. If your brand skews more boutique or artisanal, a well-kerned serif or monospaced font can add a human-made feel while staying within the square’s borders. Always test how the name reads in both dark and light backgrounds before downloading your final logo files.
How to use Arvin's free logo creator?
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There are 3 ways to create logos: enter the brand name, describe the logo, or modify templates.
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Just 1 click on the "GENERATE", AI will create an exquisite logo, and you can customize for logo optimization.
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High-resolution PNG format, editable SVG format, and PDF format are supported for download.
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Frequently asked questions (FAQ) about square logos
Big examples of square‑based identities include Notion, Microsoft and LEGO. Microsoft’s four‑section square talks about product range and modular design, fitting its software ecosystem. Notion uses a single bold square that wraps the “N,” suggesting workspace focus. LEGO, though mostly known for its brick, shows a square emblem on packaging and digital assets, underscoring its promise of structured play and creative building.
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