Whether you're running a craft brewery or starting a new brewing company, your logo should reflect your personality and product style in a way that's easy to recognize and remember. Not sure where to begin? That’s totally normal. Many craft breweries start by browsing beer logo templates to get a feel for what fits. If you're looking for a low-pressure way to explore options, a good logo maker lets you play with colors, fonts, and layouts made for the beer world. Let’s walk through what to look for, so your logo feels like a natural fit from the start.
Color may not be the first thing that catches the eye in a logo, but it does a great job of conveying the emotion and vibe of the brand. Many craft beer logos prefer rich shades of amber, green or gold to evoke a natural, unpretentious feel. When picking your logo colors, think about the emotional tone: do you want to feel heritage-rich, playful, or cutting-edge? Your palette should also work well on beer glasses, labels, and even social media if you want to build a brand identity, so go for adaptable tones that look great on screen and in print.
Most beer logo templates favor clean, compact layouts, which are easy to apply across bottle caps, coasters, merchandise, and more. A circular emblem or badge layout is a popular choice for its symmetry and balance. Others go with wordmarks for a more minimalist approach. No matter what style you go with, it’s smart to think ahead about where your logo will show up and how small it might get. It’s common for breweries to prepare a few layouts, like a horizontal version, a compact stacked one, or just the icon by itself.
If you want to give off a timeless or traditional feel, like an old-school taproom, a serif font can help tell that story. For a more current or experimental vibe, many craft beer brands go with clean sans-serifs or even hand-drawn styles. No matter the font, your brand name should stay readable at every size, from beer cans to business cards. Whether it stands alone or sits next to a beer mug or mountain graphic, your lettering should feel distinct but never hard to read.
There are 3 ways to create logos: enter the brand name, describe the logo, or modify templates.
Just 1 click on the "GENERATE", AI will create an exquisite logo, and you can customize for logo optimization.
High-resolution PNG format, editable SVG format, and PDF format are supported for download.