The Virality of the Sephora Logo (2025)
The black and white striped shopping bag with a tiny Sephora logo stuffed with Drunk Elephant products might be one of the most sought-after items in 2024 amongst Gen Alphas. Gen Alphas are defined as those born from 2010 to 2024, currently the youngest generation. In Q3 2024, Sephora dominated user-generated content (UGC) engagement among…