How to Come Up with a Business Name (2025)

Finding the perfect business name feels a bit like naming a band—it’s exciting, but it can also feel like every great idea is already taken. Think about it: would Starbucks have been as iconic if it were called “Hot Coffee Central”? A business name isn’t just a label; it’s the opening act of your brand’s story, the hook that grabs attention, and sometimes, the reason people click “follow” on Instagram.

Learn how to choose a logo that speaks your brand’s language—read the full guide here.

You want something that sparks curiosity, sticks in people’s minds, and screams, “This is me!” But how do you actually land on a name that feels just right?

Understand Your Brand

How would you describe your company to others? 

Picture this: You’re at a party, and someone asks, “So, what do you do?” What’s your elevator pitch? Are you the next Etsy-style marketplace for quirky handmade goods, or the Tesla of sustainable tech gadgets? Being clear about what you stand for is your first step toward finding a name that speaks your truth.

Who Are You Trying to Reach?

Who’s your ideal customer? Is it Gen Z TikTokers looking for the next trendy aesthetic, or parents juggling three kids and a dog who need life to be easier? Your audience influences everything, from the vibe of your name to how it resonates in their world. For example, something snappy like “Glossier” lands differently than “Goldman Sachs.”

What Emotions Do You Want to Spark?

A killer name doesn’t just sound cool—it makes people feel something. Do you want customers to feel energized, nostalgic, or reassured? Look at brands like “Spotify,” which hints at music discovery, or “LEGO,” evoking creativity and play. Your name should connect emotionally, like the opening chords of your favorite song.

The Brainstorming Process

Coming up with a business name can feel like throwing spaghetti at the wall and hoping something sticks. 

Start Broad

Begin with a blank page (or a whiteboard if you’re feeling extra fancy) and jot down anything that relates to your business.

Don’t overthink it—think of words, emotions, or imagery that connect to your brand. For example, if you’re launching a smoothie shop, words like “fresh,” “blend,” “vibrant,” or even “sunshine” might come to mind. Tools like mind maps or freewriting can help you find unexpected connections—kind of like following a rabbit hole on YouTube, but way more productive.

Use Name Generators

When your brain feels fried, let tech do some of the heavy lifting. Tools like Arvin AI or other business name generators can spit out creative combinations you might not have considered. They’re like the ChatGPT of naming—throw in a few keywords, and let the suggestions roll. Think of them as brainstorming buddies, not final decision-makers, because you still want a name that feels authentically you.

Involve Others

Two heads are better than one, and sometimes the best ideas come from people who see your business from a fresh perspective. Share your top picks with trusted friends, coworkers, or even your Instagram followers. They might point out something you’ve missed, like how “Snacc Shack” is fun and catchy but maybe not ideal if you’re aiming for a Michelin star someday. Pro tip: Run a poll on social media—it’s like A/B testing for your name, and your audience gets to feel involved.

Get Inspired

Finding the perfect name for your business doesn’t have to feel like staring into the creative void. Sometimes, the best ideas come from things you already love or meaningful stories that make your brand stand out. Let’s dive into some ways to get those creative sparks flying:

Pull inspiration from literature, songs, or trends.

Tap into the worlds of literature, music, or even iconic movie moments to give your business name a memorable twist.

For instance, if you’re launching a vintage clothing store, why not borrow from the timeless charm of Jane Austen’s world with a name like “Pemberley Threads”? Or, if your vibe is bold and edgy, you might channel a hit song—imagine a tattoo studio called “Ink to the Beat.” Pop culture references can make your name instantly recognizable and relatable, like how “Central Perk” from Friends would perfectly fit a cozy café.

Names with Meaning

A name rooted in your story or mission has a special kind of magic. If your business was inspired by a personal experience or a family tradition, reflect that in the name. For example, “Harper & Co.” might honor a beloved family member, adding a personal touch to a boutique shop.

Be Clear and Catchy

Avoid Overcomplications

The most memorable names are clean and easy to grasp. Picture this: Would “Nike” have been as legendary if it were called “Performance Athletic Gear Company”? Probably not. Look at how “Spotify” cuts through the clutter by being simple and fun while hinting at music discovery.

Rhymes and Alliteration

Ever wondered why names like “Dunkin’ Donuts” or “Krispy Kreme” stick in your head? It’s the magic of sound. Rhyming or repeating sounds make names fun to say and easy to recall. If you’re launching a bakery, something like “Butter Bliss” could be catchy and delightful. A little rhythm can go a long way in making your name unforgettable.

Don’t Be Too Generic

While simplicity is great, being too vague can make your business fade into the background. A name like “Best Tech Store” is functional but boring, and it blends in with the competition. On the flip side, a unique name like “Innovade” stands out and sparks curiosity. The goal is to balance clarity with originality—your name should be easy to understand but still make people want to know more.

Think Long-Term

Choosing a business name isn’t just about what works today—it’s about ensuring your brand thrives in the future. A great name grows with you, adapting to shifts in your industry and ambitions. Here’s how to keep your name future-ready:

Future-Proof Your Name

Avoid names that tie you to outdated trends or technologies. Imagine if Netflix had called itself “DVD Mailbox.” It might have worked in 1997 but would feel out of place in today’s streaming era. Similarly, naming your brand “Print Media Solutions” could limit you if you pivot to digital content down the road. A timeless name, like Amazon, gives you the flexibility to expand—what started as an online bookstore now encompasses everything from groceries to cloud computing.

Consider Expansion

Think about where your business could be five or ten years from now. If you start with handmade soaps, but eventually want to branch out into skincare, beauty tools, or wellness, a name like “Suds & Scents” could feel restrictive. Instead, a broader name like Lush gives room to grow without locking you into a specific niche. Similarly, Virgin began in the music industry but expanded into airlines, mobile services, and even space travel, thanks to its versatile name.

Ensure Availability

Coming up with a brilliant business name is just the first step. To make it truly yours, you’ll need to ensure it’s available across digital platforms and legally protected.

Domain Name Check

In today’s world, a business without an online presence is like a restaurant without a menu. Your business name needs a matching domain that’s easy to remember and spell. For example, brands like Spotify and Dropbox nailed it with unique names that also secured simple, corresponding URLs. Use tools like GoDaddy or Namecheap to see if your preferred domain is available. If “.com” isn’t an option, consider alternatives like “.co” or “.io” (popular among startups). Just be cautious of using quirky extensions that might confuse customers.

Trademark Search

A fantastic name isn’t worth much if it lands you in legal trouble. Imagine launching your dream business only to get a cease-and-desist letter because your name is already trademarked. Avoid this nightmare by searching through your country’s trademark database. Brands like Innocent Drinks didn’t just stand out—they ensured their name was legally their own. If you’re unsure, consulting a legal expert can save you headaches later.

Social Media Handles

Consistency is key when building your brand identity across platforms. Check platforms like Instagram, Twitter, and TikTok to ensure your name (or a close variation) is available. If your preferred handle is taken, adding a subtle tweak—like “@ShopYourName” or “@YourNameCo”—can work. Look at how Glossier or Warby Parker maintain uniformity across their channels, making it easy for customers to find and connect with them online. Media Handles: Consistency across platforms builds brand identity.

Make a Logo for Your Business Handle

Once you’ve nailed the perfect name, the next step is visually bringing it to life. Your logo is like the face of your business—it’s what people will recognize, remember, and associate with your brand. For example, the McDonald’s golden arches or Twitter’s blue bird are symbols instantly linked to their brands.

Your logo sets the tone for your brand—discover how to make it meaningful and memorable with this blog!

If you’re not a design pro, don’t worry—tools like Canva, Adobe Express, or Arvin AI can help you create a professional-looking logo without breaking the bank. Alternatively, investing in a graphic designer can give you a polished, customized logo that truly stands out.

Design your dream logo in seconds—try our free logo maker and bring your brand to life!

Final Tips

At the end of the day, your name should feel authentic, align with your mission, and spark genuine excitement. Trust your gut—if a name keeps popping into your head or makes you smile every time you say it out loud, it’s probably the one.

That said, don’t rush the process. A great name takes time, so give yourself the space to brainstorm, test, and reflect before making a final decision. Finally, once you’ve chosen your name, own it with confidence. Start weaving it into your messaging, branding, and conversations to create a cohesive identity.

No design skills? No problem.

Build your brand with a professional logo using our easy AI-powered tool!

With the right name and the confidence to embrace it, you’ll have a solid foundation for building a memorable and impactful brand!

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