Hershey’s Logo: A History of the Sweet Symbol

Milton Sneberry Hershey founded the first American chocolate company. Hershey’s logo became a billionaire. He came up with the idea of compressing chocolate into a familiar stick. With enormous income, he invested in companies, sports centers, educational and cultural facilities that create jobs when unemployed without luxury. He built the entire city for workers and opened Hershey Industrial School. His trust donated funds and land to the University of Pennsylvania Medical Center.

Part 1: Early History of Hershey’s Company

Hershey’s origins date back to the 1880s when Milton S. Hershey founded Lancaster Caramel in Lancaster, Pennsylvania. At the 1893 Columbus World’s Fair in Chicago, Hershey decided to enter the chocolate business. In 1894, he started a chocolate company, and by the following year he had sent various confectioneries to the market.

Building a chocolate empire

The project was a great success, and Hershey began building a new plant in Delhi Township, Pennsylvania in 1903. It eventually became the world’s largest chocolate manufacturing plant. The unincorporated community called Hershey developed around the factory. In 1908, Hershey Chocolate was incorporated and in 1927 it was reorganized into Hershey Chocolate.

Contributions during World War-II

Hershey contributed to the war effort of World War II with Field Ration D, an emergency nutrition bar that did not melt even in the tropical heat and deliberately suppressed the taste so that soldiers wanted to eat as snacks.

Part 2: Evolution of Hershey’s Logo

Hershey’s logo is one of the most immutable badges in the food industry. Since it is always based on lettering, today’s version almost completely repeats badges published in the early 20th century, maintaining shapes, concepts and colors. As one of America’s oldest companies, the Hershey’s logo has changed many times over the years.

1890 – 1898

The National Chocolate Tablets printed with very elegant and fancy fonts. The inscription divided into two lines. The part of “National” is bold, dark brown and red outline, curved upward. The second line printed in red with a brown shadow. In the upper right is a large number of “5,” suggesting the price of this candy.

1898 – 1905

As the chocolate division changed to its own brand, a new logo was introduced. Although the details were not as detailed as previous versions, there is no difference that they were sophisticated. The character “Hershey’s” painted in red, with a thin black outline and a combination of white and brown lines.

1900 – 1906

This kind of new emblem logos had a royal atmosphere thanks to the golden color and the fancy curves on some characters. The tilted “E” further emphasized the luxurious appearance of the emblem, and wide intervals created a sense of power and authority. The first letter was the only uppercase, set higher than the others, but also a little lower than the rest of the inscription.

1906 – 1910

The new Hershey’s logo was no different from the previous one regarding the style of the inscription. It is silvery rather than gold, and it is only placed on a dark brown background for contrast. This combination of colors is quite surprising, but the silver color creates a timeless brand image, reflecting the stability and strength of the market position.

1910 – 1926

The new logo used the same tone, but this time the inscription was larger and used all capital letters. This logo was the basis for all logos created thereafter. By minimizing the interval between sans-serif characters, not only did the inscription become easier to apply to products of any size. Furthermore, this approach creates a strong and confident image of the brand.

1926 – 1936

Although the inscription on the new logo seemed a little refreshing, it did not make much difference. The biggest difference is that the background almost turned black brown. This change increased the contrast and made the logo look more professional.

1936 – 1940

It seems that the letters pressed vertically and became short and thick. Also, thanks to the bright highlight, the character seemed to have a volume.

1940 – 1952

Hershey renewed its logo to reflect the movement of the world. Not only did the background become reddish brown, but the silver letters became pinkish. Red is often reminiscent of war-related blood and aggression.

1952 – 1968

The pre-war emblem revived with several changes. The letters became flat and light gray. The font also changed, but very similar to the previous version featuring tall characters. The background was a little reddish dark brown.

1968 – 1970

With the rebranding of the entire company and the acquisition of other brands, the emblem has also been updated. The stroke was cleaned and the color of the letter brightened. The shape of the letter almost unchanged and only became thick.

1970 – 1973

It may seem that nothing has changed, but the letter “R” looked different. Specifically, his legs were bent. This added a unique touch to the brand image, making the emblem more interesting.

1973 – 1976

In 1973, Hershey’s logo was based on dark brown, which was close to black, to enhance the contrast. It also used to reflect the luxury that everyone could obtain, and the power of the company that expanded the market and became more influential.

1976 – 2003

Reddish shades revived. The main reason is that chocolate products are no longer Hershey’s main activity. As a result, the new color is no longer associated with chocolate sweets.

2003 – 2010

The opening of the new century must have been a good reason to update the logo. It was one of the most drastic changes for a very long time. For the first time, there was a frame around the brown base. The latter done in the same style as the inscription. Both are metallic silvery and black shadows create a three-dimensional feel.

2010 – Present

In 2010, Hershey understood that the old brand image was more valuable than he thought. Therefore, the designer created an image logo that consumers have been familiar with for over 100 years, close to the roots of the brand. The character itself uses a dark brown color, leaving the background white. This is one of the cute logos for your brand.

The elements of the Hershey logo

The Hershey’s logo we now know created in-house by Hershey Global Design Company, but we also have special cooperation from Alexander Design Associates and Gordacci to make the brand image perfect.

Color

Hershey’s logo colors have been changed several times in the brand’s history. Today, Hershey’s logo color intended to convey minimalism, luxury and sophistication. The deep, warm brown is excellent in reminiscent of chocolate to customers. The Hershey Bar logo demonstrates the brand’s modernism and advanced approach to business.

Font

The logo fonts of the Hershey logo looks like a Helvetica Extra Compressed font. The actual font is a custom font called “Milton,” apparently named after the brand’s founder. The font is a sans-serif, all capital fonts, with an emphasis on heavy weights and bold characters.

Part 6: The Impact of Technology on Logo Creation with Arvin AI

A logo is not just a sight; it represents a brand at its very best. Strong logos help a business to maintain an identity and connectedness with target audiences and communicate values. Logos are now easier to create for impact with modern technology. Among the latest and advanced tools in logo designing, Arvin AI is a prominent choice. It provides AI design suggestion, ease in customization, and seamless optimization on digital platforms.

Key Features of Arvin AI

• AI-Based Design: Arvin AI offers unique logo ideas that fit your brand.
• Customization Options: You can customize every element of the design to suit your imagination.
• Digital Optimization: The logos are automatically optimized to appear great on any device or platform.
• Large Template Collection: Access a large collection of professionally designed templates for inspiration.
• User-Friendly Interface: The intuitive interface allows anyone to create logos without prior design experience.
• Advanced Color Tools: Experiment with color palettes to find the perfect match for your brand.

Steps to Use Arvin AI for making Logo

Step 1: Visit the Arvin AI Website

Open your web browser and explore Arvin AI logo maker to discover the story behind its iconic logo.

Step 2: Learn About the Brand’s Origin

Delve into the history of Arvin, including its founding and the development of its brand identity. Understanding the roots provides context for its logo’s evolution.

Step 3: Explore the Industry Context

Discover Hershey’s role in the confectionery industry and how it has influenced the design trends of its logo over the years.

Step 4: Examine the Logo Styles

Review the different logo styles Hershey’s has adopted throughout its history. Notice how these styles reflect the brand’s changing vision and market trends.

Step 5: Analyze the Evolution

Learn about key changes in Hershey’s logo designs, from font choices to visual elements, and how these updates align with the brand’s growth and consumer expectations.

Step 6: Reflect on Personalization

Consider how Hershey’s personalized its logo to resonate with its audience, incorporating elements like its iconic chocolate bar design or bold lettering.

Step 7: Appreciate the Modern Logo

Examine Hershey’s current logo, which maintains a balance between tradition and modernity. Note its formats, such as digital-friendly versions, used on packaging, websites, and marketing materials.

Conclusion

From traditional to the digitized versions of Hershey’s logo, simplicity to modernization it has become a very productive for brands. This all shows how good logos can act as very productive instruments in identity and continuity issues for a company over centuries. If such impactful logos like Hershey’s logo are to be made, then Arvin AI is the best tool available. Arvin AI has a simple and effective logo creation for any brand with AI-powered design suggestions, customization options, and optimization for all platforms.

FAQs

What was Hershey’s original logo?

Cocoa Bean Baby Trademark, 1898-1968 – Hershey Community Archives. The first logo that he used was an intertwined ‘H’, ‘C’, and ‘Co. ‘ Unfortunately, this monogram wasn’t very distinctive and it was soon replaced by a design that would represent the Hershey Chocolate for 70 years.

What does the Hershey Kiss logo mean?

Famous for their chocolate and appropriately themed amusement park, Hersheypark, the logo on The Hershey Company’s Hershey’s Kisses product has a hidden logo: an extra Kiss.

Is Hershey chocolate halal?

There have been many changes in processes and ingredients it’s quite difficult to keep up, but according to the ingredient they are halal and have the necessary certification.

Can I create a logo for Arvin AI like Hershey’s?

Yes, Arvin AI can help you design a professional logo with features like AI suggestions and customization options.