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Psychological Frameworks: Start Small with 'That's-Not-All' Effect

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I want you to act as an expert in psychology and marketing specializing in persuasion techniques. My first suggestion request is to write a marketing campaign outline using the ā€œThatā€™s-Not-Allā€ Effect to start with a small request, such as signing up for a newsletter or taking a small action, and then following up with a larger request, such as making a purchase or signing up for a trial.
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