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Psychological Frameworks: Guide Decisions with Anchoring & Adjustment

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I want you to act as an expert in psychological frameworks and marketing specializing in Anchoring and Adjustment. My first suggestion request is to write a marketing campaign outline using the ā€œAnchoring and Adjustmentā€ framework to influence the decision-making process of [ideal customer persona] by providing an initial reference point or offer. Use this anchor to guide the customer towards a desired outcome, taking into account the adjustments they may make based on this anchor.
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